BRAND ANALYSIS


It's the complete X-ray of your brand with market studies, trends, strategic analysis, positioning, content production insights and an action plan for you to put everything into practice.

BRAND ANALYSIS

It's the complete X-ray of your brand with market studies, trends, strategic analysis, positioning, content production insights and an action plan for you to put everything into practice.

BRAND ANALYSIS


It's the complete X-ray of your brand with market studies, trends, strategic analysis, positioning, content production insights and an action plan for you to put everything into practice.

08

PROJECT WEEKS

MARKET STUDIES

BRAND ANALYSIS

STRATEGIC LEVEL

08

WEEKS

OF PROJECT

STUDIES

MARKET

ANALYSIS

BRANDED

STRATEGIC LEVEL

08

WEEKS

OF PROJECT

STUDIES

MARKET

ANALYSIS

BRANDED

LEVEL

STRATEGIC

PHASE 01:

STRATEGIC


This is the moment when we will immerse ourselves in the business and brand, in order to understand details about the products, services and solutions offered. Furthermore, in this same phase, we will evaluate competitors, references, stakeholders and communication channels.

PHASE 01:

EXTRA

TEGICO


This is the moment when we will immerse ourselves in the business and brand, in order to understand details about the products, services and solutions offered. Furthermore, in this same phase, we will evaluate competitors, references, stakeholders and communication channels.

STAGES


KNOWING YOUR BRAND


02

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.


KNOWING YOUR AUDIENCE

03

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.

KNOWING YOUR BUSINESS


We will look at your main business objectives, discuss actions and create application scenarios so that the objectives are achieved.

KNOWING YOUR BRAND


From the first phase onwards, our focus is on finding a space in the market to call our own. Here, we will work on purpose, competitive differences, functional and emotional benefits.


Here we will understand the current scenario and desired future of the brand.

KNOWING YOUR BRAND


02

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.


KNOWING YOUR AUDIENCE

03

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.

KNOWING YOUR BUSINESS


We will look at your main business objectives, discuss actions and create application scenarios so that the objectives are achieved.

KNOWING YOUR BRAND


From the first phase onwards, our focus is on finding a space in the market to call our own. Here, we will work on purpose, competitive differences, functional and emotional benefits.


Here we will understand the current scenario and desired future of the brand.

KNOWING YOUR BRAND


02

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.


KNOWING YOUR AUDIENCE

03

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.

COMMUNICATION CHANNELS


Mapped audience?

Now the time has come to find the best communication channels to speak directly to him, in a simple way, with what we have at hand today.


Based on business and brand immersion and analysis, we present a report of studies, analyzes and strategic insights for brand planning. We left this phase with all the challenges mapped out.

KNOWING YOUR AUDIENCE


That said, we will start mapping stakeholders, so that we can find them in the physical or digital environment. What dictates this is your real need.

KNOWING YOUR BRAND


02

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.


KNOWING YOUR AUDIENCE

03

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.

COMMUNICATION CHANNELS


Mapped audience?

Now the time has come to find the best communication channels to speak directly to him, in a simple way, with what we have at hand today.


Based on business and brand immersion and analysis, we present a report of studies, analyzes and strategic insights for brand planning. We left this phase with all the challenges mapped out.

KNOWING YOUR AUDIENCE


That said, we will start mapping stakeholders, so that we can find them in the physical or digital environment. What dictates this is your real need.

PHASE 02:

TACTICAL


We create a complete diagnosis of what needs to be done and how, through milestones and goals. With this in hand, the sales journey is designed in partnership with the customer, considering all phases of the sales funnel (top, middle and bottom).


From this, we have the content trails, responsible for the connection between brand and customer. And, to close the strategic cycle, we provide an action plan with the next steps, focuses and objectives at the end of the project.

STAGES


KNOWING YOUR BRAND


02

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.


KNOWING YOUR AUDIENCE

03

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.

MILESTONES AND GOALS


Based on the challenges structured in the previous phase, we began planning milestones and goals to make the strategies tangible into actions


We will create a relevant strategy, based on real data and aligned with your business objective, in order to generate interest and present yourself as a good solution.


This is where we will answer some questions and create topics to attract the attention of potential customers. Here the focus is to attract the attention of our potential audience.

KNOWING YOUR BRAND


02

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.


KNOWING YOUR AUDIENCE

03

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.

MILESTONES AND GOALS


Based on the challenges structured in the previous phase, we began planning milestones and goals to make the strategies tangible into actions


We will create a relevant strategy, based on real data and aligned with your business objective, in order to generate interest and present yourself as a good solution.


This is where we will answer some questions and create topics to attract the attention of potential customers. Here the focus is to attract the attention of our potential audience.

KNOWING YOUR BRAND


02

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.


KNOWING YOUR AUDIENCE

03

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.

FUNNEL BOTTOM


We will map all strategic actions and content for customer conversion, now with a more commercial approach. The time has come to actually sell.

Macro-

planning 


Every relevant project has a beginning, middle and end. When there is no end, there are next steps. So in this final phase, we will detail all the documents created and pass the baton so that your team or you can develop the actions clearly.

CONTENT TRACKS


With everything mapped out, we will begin assembling your content trail and defining the actions that need to be carried out. It is at this stage that we leave the idea plane and direct your team to get them off the ground. In a clear and functional way. It’s just take it and do it, you know?

KNOWING YOUR BRAND


02

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.


KNOWING YOUR AUDIENCE

03

It is important to take care of the patient, to be followed by the client, but at the same time they will be affected by some great pains and sufferings. For to come to the smallest detail, no one should practice any kind of work unless he derives some benefit from it.

FUNNEL BOTTOM


We will map all strategic actions and content for customer conversion, now with a more commercial approach. The time has come to actually sell.

Macro-

planning 


Every relevant project has a beginning, middle and end. When there is no end, there are next steps. So in this final phase, we will detail all the documents created and pass the baton so that your team or you can develop the actions clearly.

CONTENT TRACKS


With everything mapped out, we will begin assembling your content trail and defining the actions that need to be carried out. It is at this stage that we leave the idea plane and direct your team to get them off the ground. In a clear and functional way. It’s just take it and do it, you know?

RESULTS


STRATEGIC LOOK

With application guide

of the brand, you will see whether you are on the right path or not and change your route based on technical and marketing advice.

DIRECTION

OF CONTENT

Complete mapping of the communication funnel with a focus on sales, from moment zero, top and middle, to the bottom of the funnel.

MACROPLANNING

You will receive all of this organized within Miro documentation, so that it is easy to visualize and follow the plan.

STRATEGIC LOOK

With application guide

of the brand, you will see whether you are on the right path or not and change your route based on technical and marketing advice.

DIRECTION

CONTENT

Complete mapping of the communication funnel with a focus on sales, from moment zero, top and middle, to the bottom of the funnel.

MACROPLANNING

You will receive all of this organized within Miro documentation, so that it is easy to visualize and follow the plan.


Does it make sense to you?

Do you want to ask questions directly to our team or start the project?

Does it make sense to you?

Do you want to ask questions directly to our team or start the project?


WHAT IS BX?

BRAND UNIVERSE