BRAND EXPERIENCE
The brand lives on
all
the corners.
BRAND EXPERIENCE
The brand lives on
every corner.
To score
live in
every corner.
BRAND EXPERIENCE
Brand Experience is the functional impact of brands on their consumer markets.
This happens through perceptions created from the interaction between brand and customer. The result impacts the entire business universe, generating greater competitiveness and lifespan.
The main focus of the methodology is connectivity and interaction with each contact, regardless of whether it is physical or digital. Therefore, its basis is formed by attributes that impact human beings, from the emotional to the cognitive and behavioral levels. But beyond what they feel, human beings are motivated by belonging and autonomy.
Brand Experience is the functional impact of brands on their consumer markets.
This happens through perceptions created from the interaction between brand and customer. The result impacts the entire business universe, generating greater competitiveness and lifespan.
The main focus of the methodology is connectivity and interaction with each contact, regardless of whether it is physical or digital. Therefore, its basis is formed by attributes that impact human beings, from the emotional to the cognitive and behavioral levels. But beyond what they feel, human beings are motivated by belonging and autonomy.
In other words: it connects with what connects with it.
To achieve the ideal experience scenario between your brand and your customer, you need to completely map the relationship, purchase, use and internal processes journeys. By visualizing the whole, it is easy to be clear about what needs to be done, from financial investment to technological, structural and human resources.
It is worth remembering that the brand experience is not limited to the product or service itself, but encompasses the entire customer journey, including the pre-purchase, purchase and post-purchase stages.
A positive brand experience can have a significant impact on a company's bottom line. This can increase customer loyalty, increase brand recognition and generate positive word-of-mouth marketing.
On the other hand, a negative brand experience can lead to customer churn, damage brand reputation, and ultimately hurt company revenue.
Therefore, it is crucial that companies invest in creating a consistent brand experience across all touchpoints, so that it truly is positive, functional and facilitating for the user*, wherever they prefer.
*User is not just the person who consumes your goods and services, but the entire chain of professionals, technologies and resources that make the sale happen.
BX goes through all stages of the customer journey, from the customer being a prospect until they become a promoter or detractor of the brand. A culture focused on the interactive journey is a gradual and continuous process, which must be attractive and attentive to market changes, new customer needs and problems along the way. The focus is not just on marketing goods and services, but on developing experience around them.
BX goes through all stages of the customer journey, from the customer being a prospect until they become a promoter or detractor of the brand. A culture focused on the interactive journey is a gradual and continuous process, which must be attractive and attentive to market changes, new customer needs and problems along the way. The focus is not just on marketing goods and services, but on developing experience around them.
BX goes through all stages of the customer journey, from the customer being a prospect until they become a promoter or detractor of the brand. A culture focused on the interactive journey is a gradual and continuous process, which must be attractive and attentive to market changes, new customer needs and problems along the way. The focus is not just on marketing goods and services, but on developing experience around them.
A full concept
of good references.
A full concept
of good references.
Brand experience has become an important way to differentiate a brand in an increasingly competitive market.
The concept of brand experience emerged years ago when companies began to focus more on the customer experience and creating stronger relationships with consumers.
Brand experience has become an important way to differentiate a brand in an increasingly competitive market.
The concept of brand experience emerged years ago when companies began to focus more on the customer experience and creating stronger relationships with consumers.
The term was popularized by Danish brand consultant and designer Jan Carlzon, who published a book in the 1980s titled "Moment of Truth." In this book, Carlzon argued that customer experience is the key to the success of companies and that each interaction between the company and the customer is a "moment of truth" that can affect the customer's perception of the brand.
Since then, the concept has expanded and evolved a lot, today it encompasses a wide variety of elements, including product and process design, advertising, marketing, customer service and everything else that moves the brand.
The term was popularized by Danish brand consultant and designer Jan Carlzon, who published a book in the 1980s titled "Moment of Truth." In this book, Carlzon argued that customer experience is the key to the success of companies and that each interaction between the company and the customer is a "moment of truth" that can affect the customer's perception of the brand.
Since then, the concept has expanded and evolved a lot, today it encompasses a wide variety of elements, including product and process design, advertising, marketing, customer service and everything else that moves the brand.
To arrive at the ideal scenario, completely mapping the relationship, purchase, use and internal processes journeys becomes essential in strategic decisions.
By visualizing the whole, it is easy to be clear about what needs to be done, from financial to technological, structural and human investment.
To arrive at the ideal scenario, completely mapping the relationship, purchase, use and internal processes journeys becomes essential in strategic decisions.
By visualizing the whole, it is easy to be clear about what needs to be done, from financial to technological, structural and human investment.
The impact of a good brand experience brings:
Increase in quality perception
Positive rational and emotional association;
Higher loyalty rate
High level of differentiation and competitiveness
Increase in quality perception
Positive rational and emotional association;
Higher loyalty rate
High level of differentiation and competitiveness
Inside human emotions
Brand experience can activate regions of the brain associated with emotions, memory and decision-making. Furthermore, BX can influence consumers' perception of the quality and value of a product or service.
A study showed that when a brand is associated with a positive experience, consumers are willing to pay more for a product of the same quality compared to a lesser-known brand.
But the benefits of this experience-focused management model go far beyond that.
01.
Customers:
It can increase customer loyalty and satisfaction, generate positive reviews and recommendations to friends and family, and increase willingness to pay a higher price for the brand's products or services.
02.
Partners and suppliers:
It can increase the willingness of partners and suppliers to work with the company, as it creates a positive image of the brand and makes it more attractive for future collaborations.
03.
Institutional:
Building a strong and positive brand can improve your reputation with investors and market analysts, as well as increasing your attractiveness to potential employees, talent and investors.
Remember that brand experience is a combination of many factors and that each company must find its own approach to improving its customers' journey.
How we do
and REMIND®?
How we do
and REMIND®?
Our creative process begins by looking for hairs in an egg and ends by finding a needle in a haystack.
01.
brand
Analysis
We analyze your brand from start to finish, this includes positioning, identity, competitive and strategic scenario of your business so that you can take advantage of new commercial opportunities.
02.
brand
UNIVERSE
We build or rebuild the entire universe of your brand so that it connects with your audience with identity, personality and strength. But also in the most strategic way possible.
03.
brand
EXPERIENCE
The conversation here is procedural: we map your internal experience with employees and customers, design new processes, strategic materials, user experience, purchasing, support, relationships and whatever else is necessary for you to take off.
After all, a brand invites you.
But brand experience keeps you coming back.
After all, a brand invites you.
But brand experience keeps you coming back.
Want to know how to apply it to your brand?
Say hello!