Planik is a developer specializing in investment studios. With more than 39 years of experience and a good customer base, I wanted to invest in valuing institutional strength, market education and in the closest possible relationship with its customers.
The challenge was clear: we needed to have
greater prominence in the market.
So our initial suggestion was to find a truly competitive differentiator in the sector, to add value to the customer with personalized pre-sales and post-sales actions focused on providing a unique experience for each resident or investor.
ABOUT
We used our map in this immersion process, a methodology specific to REMIND - Consumer Journey from Zero to Sale, where we did all the brand analysis to better understand how to make the challenge work in practice.
In total, the process took about 4 months.
We analyze the brand, study the audiences, understand the business, build the sales funnel and set up the content trails.
PROCESS
São Paulo.
no plans
With a clear view of where the brand was and where it wanted and needed to go, we redesigned the repositioning - which moved from an aspect focused on products to one focused on the living experience of the modern consumer.
The São Paulo lifestyle came into communication to generate belonging and value the brand's attributes: location, punctuality, deadlines and the unique experience of living where everything happens: São Paulo.
The new positioning came to impact everything: from communication, to Planik's architecture, decoration and internal culture.
ARCHITECTURE
References and inspirations to pay homage to each neighborhood included, with paintings, green areas, pieces of art and spaces that provide unique living experiences.
PARTNERSHIPS
Strengthen partnerships with restaurants, coffee shops, bakeries, incentives, cinemas, theaters, museums, parks, squares, games and events in general. Everything to bring real facilities to those who are at the center of everything.
CUSTOMIZATION
Giving customers the power to choose how they want their home, making tangible and increasing the feeling of current customers that everything is easy and quick to resolve with Planik.
With the new content tracks to follow, now focusing on the consumer experience, the brand was repositioned and had a complete macro planning of strategic actions for the year 2023.
With all this strategic base to follow, content trails, sales funnel, brandfield, study of competitors and references, mapping of the sales journey, trends and macroplanning with challenges, milestones and goals, Planik will be able to implement effective actions in the search for expansion of the brand on the market.
Content direction: together with the client's team, we define complete tracks of content to be produced in this new brand positioning and strategic challenges.
Brand repositioning:
now, with a real focus on the wants and needs of the modern consumer - aiming to provide a good living experience.
Practical guide:
a complete document of strategic, tactical and operational application of the brand, so that any other team or professional can follow the brand's strategic and marketing directions.
RESULTS
Does it make sense to you?
Do you want to ask questions directly to our team or start the project?
Does it make sense to you?
Do you want to ask questions directly to our team or start the project?