BriaInsurance of our future.
The challenge was clear: to combine humanization and technology to facilitate outdated processes in the insurance and health sector.
We went to the market to understand the real needs of the sectors that, together, represent on average 15% of Brazil's GDP.
The main searches highlighted by consumers are efficiency, quality, resolution and health management. It was based on this that we started building the brand.
We:
The creation of the name came from the variation of the real word “brio”, which speaks of honor, dignity and joy.
Name of someone who inspires vivacity and awakens the human and optimistic way of seeing health and caring for people.
The concept of “true ease solves for you” gave personality, body and voice to the new brand.
BriaSimplifies life
of insurers.
And people's health.
Bria's intelligence organizes and analyzes data for those who sell and offers a friendly digital experience for those who buy and use it.
The brand has the necessary tranquility to talk about health and well-being, at the same time that it presents the security, technology and digital power involved in the entire journey.
Experience raises the bar.
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